“Theatre begins at the cloakroom”. This phrase is attributed to one of the founders of the Moscow Chekhov Art Theater, who wrote in a letter to the cloakroom staff that: “…our theater differs from many others by the fact that performances start the minute members of audiences enter the theatre. You are the first to greet them”.
We can paraphrase this statement as following: “A company begins at the Front Office”.
“Front Office manager”, “Front Office specialist” “Professional receptionist”, “Dealing with difficult customers and their claims” – due to these and many other specialized trainings the impression your customers get about your company will always be maximally positive.